One time, after forgetting to get something out at noon, I posted an update at 2 pm and… it did great. “At the end of 2022, I was posting on LinkedIn primarily before 12 pm PST. Trish also emphasized that experiments are the key to finding your optimal posting schedule. Trish Riswick, Hootsuite’s Social Engagement Specialist, spilled the tea: “Over the past few months, I’ve noticed that posting to the Hootsuite LinkedIn account on Mondays and Fridays generates the best performance.” Remember when we said that Tuesdays and Wednesdays are the best universal times to post on LinkedIn? Well, they do work for many businesses - but here at Hootsuite, we zeroed in on different times that works best for our audience. Since no two audiences are exactly alike, you’ll need to do your research on what times are best for you. 5 tips for finding your best time to post on LinkedIn While weekends don’t get as much engagement as business hours, early mornings are your best bet on both Saturday and Sunday. The best time to post on LinkedIn on Sunday is 6:00 AM. Posting early helps brands capture the attention of LinkedIn users who check the app before heading into their weekend plans. The best time to post on LinkedIn on Saturday is between 4:00-5:00 AM. Best time to post on LinkedIn on a Saturday Posting before work hours results in the best engagement as people seem to check LinkedIn earlier in the day. The best time to post on LinkedIn on Friday is 8:00 AM. Best time to post on LinkedIn on a Friday Unlike the other days of the week, Thursday sees the highest engagement in the early afternoon. The best time to post on LinkedIn on Thursday is 2:00 PM. Best time to post on LinkedIn on a Thursday Lunch breaks are a great time to reach your target audience on LinkedIn. The best time to post on LinkedIn on Wednesday is 12:00 PM. Best time to post on LinkedIn on Wednesday This range tends to generate the highest engagement. The best time to post on LinkedIn on Tuesday is between 6:00-8:00 AM. It seems like people are likely to start Monday off strong with work tasks and then move on to online networking between mid-morning and lunchtime. The best time to post on LinkedIn on Monday is 11:00 AM. ![]() ![]() You may need to adjust these times based on the geographic location of your target audience. Planning on posting more than once or twice a week? Below is a breakdown of the best times to post on LinkedIn throughout the week, based on what the Hootsuite social team found:ĭisclaimer: The above times are recorded in US Pacific Time, and our audience is spread across North America. The lower engagement may be because people view LinkedIn as a work-related social media platform and something to avoid on days off. Weekends are typically the worst days of the week to post on LinkedIn. Overall best time to post on LinkedInĪccording to our research, the best overall time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays. Understanding your goals will help you set every piece of LinkedIn content up for success by getting it out the door at the right time. Are you trying to build brand awareness? Drive traffic to your site? Get leads? Your audience might engage with an inspirational post while scrolling the platform on a Monday morning, but only open a sales pitch later in the week (and day), when they’re the most productive. When looking for the best time to post, you should also keep your goals in mind. (If you’re new to LinkedIn and short on historical data, we suggest a specific smart starting point in the next section.) Looking into your analytics data will help you further narrow down your followers’ activity patterns. Like most social media algorithms, LinkedIn’s recommendation system prioritizes recency - so posting when your audience is online is a great place to start. ![]() That said, there are some best practices that work for everyone. ![]() That’s because every brand’s audience is different - located in different time zones, busy with work (and not active on social media) at specific times during the day, etc. Sadly, there is no universal best time or best day to post that always guarantees high reach and engagement. Is there a best time to post on LinkedIn? Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |